At-Home Haircolor
by L'Oréal

Starting at $19.90

DIY with free professional advice.

Why Personalized Haircolor is Best

  • No more unpredictable color results.

    With a unique formula and personalized instructions, you’ll get the exact color you desire. Love it or get your money back.

  • Infinite color possibilities.

    Want to go blonde, red, brown, vivid or pastel? Do it! With endless color possibilities, we’ll create the one just right for you.

  • Personalized guidance. Professional quality.

    Our color experts are here to help every step of the way, there’s no risk to DIY, get professional results.

Want to see
yourself in color?

Virtually try it on and find your perfect shade.

Once you find what you want, save and share it with one of our expert colorists who will personalize your formula to give you the look you love.

The Best of
L’Oréal Research

Color&Co Color Confidence Guarantee

The Best of
L’Oréal Research

Ready to change the way you color your hair? We’ve combined the artistry and expertise of top licensed hair colorists with exclusive Color&Co formulas from L’Oréal Research and Innovation to bring you perfect personalization, amazing color and healthy-looking hair.

Take the Color Quizor Consult with a Colorist

Your Personalized Colorbox

Salon-quality haircolor with exclusive L'Oréal technology, for incredibly healthy-looking hair

Subscribe and Save 25%

  • $19.90

    With Subscription
    Reschedule or cancel anytime.

  • $26.90

    One Time

Free shipping on your first subscription order

Inside Your Colorbox

Custom Haircolor Bottle by Color&Co

Your Custom Color

Your new color, made just for you

Up Close & Personal

Your stories, your results


"I absolutely love it from start to finish...I really loved my video consult with a color expert, but the end looks and feels so much healthier. I'm definitely hooked!"

As seen in...

  • Allure logo
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  • InStyle logo
  • WWD logo
  • Better Homes and Gardens logo
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Love your color or
your money back.

3 Color&Co Licensed Hair DressersColor&Co Color Confidence Guarantee