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Personalized
At-Home Haircolor
by L'Oréal
Starting at $19.90
DIY with free professional advice.
Your Personalized Colorbox
Salon-quality haircolor with exclusive L'Oréal technology, for incredibly healthy-looking hair
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Why Personalized Haircolor is Best
No more unpredictable color results.
With a unique formula and personalized instructions, you’ll get the exact color you desire. Love it or get your money back.
Infinite color possibilities.
Want to go blonde, red, brown, vivid or pastel? Do it! With endless color possibilities, we’ll create the one just right for you.
Personalized guidance. Professional quality.
Our color experts are here to help every step of the way, there’s no risk to DIY, get professional results.
Your Color Stories
Up Close & Personal
Your stories, your results
Want to see yourself in color?
Virtually try it on and find your perfect shade.
Once you find what you want, save and share it with one of our expert colorists who will personalize your formula to give you the look you love.
The Best of
L’Oréal Research
The Best of
L’Oréal Research
Ready to change the way you color your hair? We’ve combined the artistry and expertise of top licensed hair colorists with exclusive Color&Co formulas from L’Oréal Research and Innovation to bring you perfect personalization, amazing color and healthy-looking hair.
Take the Color Quizor Consult with a ColoristSatisfaction
Guaranteed
Love your color or your money back.