At-Home Haircolor
by L'Oréal

Starting at $19.90

DIY with free professional advice.

Take the Color Quiz

Starting at $19.90

DIY with free professional advice.

or Consult with a Colorist

(Monday to Friday – 8am to Midnight EST)

or Schedule a Consultation

Your Personalized Colorbox

Salon-quality haircolor with exclusive L'Oréal technology, for incredibly healthy-looking hair

Subscribe and Save 25%

  • $19.90

    With Subscription
    Reschedule or cancel anytime.

  • $26.90

    One Time

Why Personalized Haircolor is Best

  • No more unpredictable color results.

    With a unique formula and personalized instructions, you’ll get the exact color you desire. Love it or get your money back.

  • Infinite color possibilities.

    Want to go blonde, red, brown, vivid or pastel? Do it! With endless color possibilities, we’ll create the one just right for you.

  • Personalized guidance. Professional quality.

    Our color experts are here to help every step of the way, there’s no risk to DIY, get professional results.

Your Color Stories

tag @colorandco on social
for a chance to be featured.

Up Close & Personal

Your stories, your results


"My color is better than the salon…I am beyond thrilled with the results and the savings. I'm all done paying $200 every 6 weeks. Best decision I've made in months!!"

As seen in...

  • Allure
  • Nylon
  • Vogue
  • Refinery29
  • Women's Health
  • The New York Times

Want to see
yourself in color?

Virtually try it on and find your perfect shade.

Once you find what you want, save and share it with one of our expert colorists who will personalize your formula to give you the look you love.

The Best of
L’Oréal Research

Satisfaction Guaranteed Guaranteed

The Best of
L’Oréal Research

Ready to change the way you color your hair? We’ve combined the artistry and expertise of top licensed hair colorists with exclusive Color&Co formulas from L’Oréal Research and Innovation to bring you perfect personalization, amazing color and healthy-looking hair.

Take the Color Quizor Consult with a Colorist


Love your color or
your money back.

Satisfaction Guaranteed Guaranteed